Concept for Life


Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.
 

1 - 24 of 60 results
1 - 24 of 60 results
1 - 24 of 60 results

Complete dry food for adult cats with sensitive digestions, kibble with tasty fresh meat contains only 1 source of animal protein and 1 source of carbohydrate and helps to support healthy gut flora.

Delivery in 1-3 working days
4 Varieties from
 £4.49
400g
£4.49
£11.23 / kg
£4.18
3kg
Was £23.99
Now £20.99
£7.00 / kg
£19.52
10kg
Was £49.99
Now £46.99
£4.70 / kg
£43.70
Multibuy: 2 x 10kg
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22

Premium dry food for adult cats 1 year +, of normal weight. Rich in easy to digest protein, it helps to provide nutritious all-round care. Can help to prevent urinary stones & reduce hairball formation.

Delivery in 1-3 working days
4 Varieties from
 £3.49
400g
Was £3.99
Now £3.49
£8.73 / kg
£3.25
3kg
£18.49
£6.16 / kg
£17.20
10kg
Was £50.99
Now £45.99
£4.60 / kg
£42.77
Multibuy: 2 x 10kg
individually priced £91.98
Now £91.79
£4.59 / kg
£85.36

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Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-3 working days
4 Varieties from
 £3.99
1kg
Was £4.79
Now £3.99
£3.99 / kg
£3.71
4kg
individually priced £15.96
Now £15.79
£3.95 / kg
£14.68
12kg
Was £47.49
Now £45.99
£3.83 / kg
£42.77
Multibuy: 2 x 12kg
individually priced £91.98
Now £91.79
£3.82 / kg
£85.36

This complete dry kibble for large breeds is suitable for pregnant dogs, puppies, and growing dogs. The tailored calorie content helps your pup's growth, and helps to develop a strong immune system.
 

Delivery in 1-3 working days
4 Varieties from
 £5.99
1.5kg
Was £7.49
Now £5.99
£3.99 / kg
£5.57
6kg
individually priced £23.96
Now £23.49
£3.91 / kg
£21.85
12kg
Was £48.99
Now £46.99
£3.92 / kg
£43.70
Multibuy: 2 x 12kg
individually priced £93.98
Now £93.79
£3.91 / kg
£87.22

A complete dry cat food tailored to suit the metabolism of neutered cats 1 year+. Made with tasty fresh meat, it can help your cat maintain an ideal weight. With DL-methionine and L-carnitine.

Delivery in 1-3 working days
4 Varieties from
 £4.29
400g
£4.29
£10.73 / kg
£3.99
3kg
Was £23.49
Now £20.99
£7.00 / kg
£19.52
10kg
Was £51.49
Now £46.99
£4.70 / kg
£43.70
Multibuy: 2 x 10kg
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22

This delicious complete dry dog food has been especially developed to meet the dietary requirements of Labrador Retrievers over the age of 15 months. Can support joint health and weight management.

Delivery in 1-3 working days
4 Varieties from
 £7.99
1.5kg
£7.99
£5.33 / kg
£7.43
6kg
individually priced £31.96
Now £29.49
£4.92 / kg
£27.43
12kg
Was £48.99
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

Complete premium dry dog food that has been designed to meet the nutritional demands of medium breeds with digestive issues. Highly digestible rice and tender lamb as the only protein source.

Delivery in 1-3 working days
4 Varieties from
 £5.99
1.5kg
Was £6.99
Now £5.99
£3.99 / kg
£5.57
6kg
individually priced £23.96
Now £23.49
£3.91 / kg
£21.85
12kg
Was £47.49
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-3 working days
4 Varieties from
 £4.99
1kg
Was £5.49
Now £4.99
£4.99 / kg
£4.64
4kg
individually priced £19.96
Now £19.79
£4.95 / kg
£18.40
12kg
Was £47.99
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

This premium complete dry food has been formulated to meet the nutritional demands of large breeds with digestive issues. Highly digestible ingredients, single animal protein, balanced nutrients.

Delivery in 1-3 working days
4 Varieties from
 £5.19
1.5kg
Was £7.49
Now £5.19
£3.46 / kg
£4.83
6kg
individually priced £20.76
Now £20.59
£3.43 / kg
£19.15
12kg
Was £46.49
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

This delicious complete dry dog food has been especially developed to match the dietary requirements of fully grown German Shepherds. Contains animal glucosamine to support mobility, and antioxidants.

Delivery in 1-3 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£7.90
6kg
individually priced £33.96
Now £29.49
£4.92 / kg
£27.43
12kg
Was £48.99
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value multibuys!

Delivery in 1-3 working days
23 Varieties from
 £14.99
Labrador Sterilised (2 x 12kg)
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64
Labrador Retriever Adult (2 x 12kg)
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64
Golden Retriever Adult (2 x 12kg)
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64
Boxer Adult (2 x 12kg)
individually priced £89.98
Now £89.79
£3.74 / kg
£83.50
German Shepherd Adult (2 x 12kg)
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

This premium complete dry food for small breed dogs aged 8 and above contains a balanced nutrient mix to support vital bodily functions, promote a glossy coat, and maximise overall well-being.

Delivery in 1-3 working days
3 Varieties from
 £5.99
1.5kg
Was £6.99
Now £5.99
£3.99 / kg
£5.57
3kg
individually priced £11.98
Now £11.79
£3.93 / kg
£10.96
Multibuy: 2 x 3kg
individually priced £23.58
Now £21.49
£3.58 / kg
£19.99

A premium complete dry dog food developed to meet the dietary requirements of medium breed (11 - 25kg) dogs aged 7 years and above. Highly digestible ingredients to support digestion & health.

Delivery in 1-3 working days
4 Varieties from
 £5.99
1.5kg
Was £7.49
Now £5.99
£3.99 / kg
£5.57
6kg
individually priced £23.96
Now £23.49
£3.91 / kg
£21.85
12kg
Was £45.99
Now £37.99
£3.17 / kg
£35.33
Multibuy: 2 x 12kg
individually priced £75.98
Now £75.79
£3.16 / kg
£70.48

Premium complete dry dog food that has been formulated to match the demands of fully grown large breeds. Contains nutrients to support joint function and healthy weight management.
 

Delivery in 1-3 working days
5 Varieties from
 £1.24
100g
Was £1.49
Now £1.24
£12.40 / kg
1.5kg
Was £6.99
Now £5.99
£3.99 / kg
£5.57
6kg
individually priced £23.96
Now £23.49
£3.91 / kg
£21.85
12kg
Was £43.49
Now £37.99
£3.17 / kg
£35.33
Multibuy: 2 x 12kg
individually priced £75.98
Now £75.79
£3.16 / kg
£70.48

A complete dry cat food for neutered cats 1+ years, it can help to control body weight. DL-methionine helps to reduce urinary pH and increased protein content and L-carnitine aid muscle maintenance.

Delivery in 1-3 working days
4 Varieties from
 £4.29
400g
£4.29
£10.73 / kg
£3.99
3kg
Was £23.49
Now £20.99
£7.00 / kg
£19.52
10kg
Was £51.49
Now £46.99
£46.07 / kg
£43.70
Multibuy: 2 x 10kg
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-3 working days
3 Varieties from
 £5.99
1.5kg
Was £7.49
Now £5.99
£3.99 / kg
£5.57
2 x 1.5kg
individually priced £11.98
Now £11.79
£3.93 / kg
£10.96
Economy Pack: 4 x 1.5kg
individually priced £23.96
Now £22.99
£3.83 / kg
£21.38

A range of delicious kibble in a selection of wholesome and nutrient-rich varieties tailored to meet the unique needs of cats at various stages throughout their life, to cope with various needs.

Delivery in 1-3 working days
16 Varieties from
 £52.49
Sterilised Cats - Chicken (2 x 10kg)
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22
Sterilised Cats - Salmon (2 x 10 kg)
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22
Sensitive Cats (2 x 10kg)
individually priced £93.98
Now £93.79
£4.69 / kg
£87.22
Oral Care (3 x 3kg)
individually priced £62.97
Now £61.49
£6.83 / kg
£57.19
Light Adult (3 x 3kg)
individually priced £62.97
Now £61.49
£6.83 / kg
£57.19

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-3 working days
3 Varieties from
 £7.99
12kg
Was £49.99
Now £44.99
£3.75 / kg
£41.84
Multibuy: 2 x 12kg
individually priced £89.98
Now £89.79
£3.74 / kg
£83.50
1.5kg

Sold out

Was £8.49
Now £7.99
£5.33 / kg
£7.43
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Premium complete dry dog food especially developed to meet the nutritional needs of Golden Retrievers. Tailored calorie content and nutrient profile to support heart function and weight management.

Delivery in 1-3 working days
2 Varieties from
 £43.99
12kg
Was £48.99
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

A complete kibble full of quality low-calorie ingredients, designed to help overweight dogs of medium breeds lose weight. Full of protein and low in fat.

Delivery in 1-3 working days
2 Varieties from
 £43.99
12kg
Was £47.49
Now £43.99
£3.67 / kg
£40.91
Multibuy: 2 x 12kg
individually priced £87.98
Now £87.79
£3.66 / kg
£81.64

Complete dry cat food tailored to suit the needs of Maine Coon cats. It is made with fresh meat  and the extra large kibble encourages intensive chewing. With glucosamine & chondroitin for a glossy coat.

Delivery in 1-3 working days
5 Varieties from
 £3.29
400g
Was £3.79
Now £3.29
£8.23 / kg
£3.06
5 x 400g (2kg)
individually priced £16.45
Now £15.49
£7.75 / kg
£14.41
3kg
£20.99
£7.00 / kg
£19.52
10kg
£56.49
£5.65 / kg
£52.54
Multibuy: 2 x 10kg
individually priced £112.98
Now £102.99
£5.15 / kg
£95.78

Complete dry food for Maine Coon kittens up to 15 months. This larger kibble food is made with tasty fresh meat and enriched with colostrum to help support the immune system. Aids balanced growth. 

Delivery in 1-3 working days
4 Varieties from
 £3.29
400g
£3.29
£8.23 / kg
£3.06
3kg
£21.99
£7.33 / kg
£20.45
10kg
£56.49
£5.65 / kg
£52.54
Multibuy: 2 x 10kg
individually priced £112.98
Now £109.99
£5.50 / kg
£102.29

Premium complete dry food made with tasty fresh meat for adult indoor cats aged 1 year+. With L-carnitine to help your cat maintain an ideal weight, biotin for shiny fur and anti-hairball function.

Delivery in 1-3 working days
4 Varieties from
 £3.49
400g
Was £3.99
Now £3.49
£8.73 / kg
£3.25
3kg
£18.49
£6.16 / kg
£17.20
10kg
Was £52.99
Now £47.99
£4.80 / kg
£44.63
Multibuy: 2 x 10kg
individually priced £95.98
Now £95.49
£4.77 / kg
£88.81

Complete dry kitten food made with tasty fresh meat and the appropriate mix of nutrients for a healthy, balanced growth. Ideal for kittens 2-12 months, as well as pregnant and lactating cats.

Delivery in 1-3 working days
4 Varieties from
 £3.99
400g
Was £4.49
Now £3.99
£9.98 / kg
£3.71
3kg
£17.99
£6.00 / kg
£16.73
10kg
£50.49
£5.05 / kg
£46.96
Multibuy: 2 x 10kg
individually priced £100.98
Now £97.49
£4.87 / kg
£90.67

Concept for Life Pet Food

Tailored nutrition for your pet!

Introduce your pet to premium nutrition based around scientific research, designed to support specific needs at every stage in life. Each tasty dry or wet food Concept for Life variety has been tailored to the individual needs and dietary requirements of your dog or cat, no matter its personal circumstances, age or breed. Concept for Life offers premium nutrition at an irresistible price!
Calorie and nutrient contents in Concept for Life have also been adapted to ensure your pet remains as healthy as possible. Each Concept for life wet or dry food variety uses the finest quality ingredients, chosen for their specific benefits for your pet’s health. Along with a selected mix of nutrients, you can be sure that any Concept for Life dish provides your cat or dog with everything it needs.

Our range of Concept for Life pet food at zooplus:

  • Concept for Life Cat Food Range: the Concept for Life cat food ranges covers everyone from kitten to senior, with tailored nutrition based on unique scientific concepts that are tailor made for your pet at this point in its life. Choose from a great range of tasty kibble, or treat your cat to a wholesome wet food meal:
    • Dry Cat Food: whether your cat is sterilised, sensitive, overweight or looking to stay beautiful and glossy, Concept for Life has a specialised nutrition kibble for the job. There are also specific dishes depending on whether your cat lives indoors or outdoors - as dietary needs can be drastically different depending on the amount of exercise your cat enjoys - as well as breed-specific kibbles. Top quality food for every cat at every point in its life!
    • Wet Cat Food: why not combine your cat’s kibble with a delicious moist cat food dish? Concept for Life wet cat food offers corresponding specialised nutrition dishes for the dry cat food varieties, in handy pouches for ease of serving and available encased in gravy or jelly, depending on tastes.
  • Concept for Life Dog Food Range: choosing the correct tailored nutrition for your dog can help extend its life and improve its quality of life. Concept for Life dry dog food is packed full of key nutrients and available in a range of varieties, including breed and size specific dishes for every age group:
    • Dry Dog Food: a small breed dog will have drastically different needs from a giant breed, something of which Concept for Life is all too aware. That is why it provides dry dog food in specific mini, medium, large and X-large options, as well as providing breed specific kibble. Each dish is also designed for a life stage, so that your large breed dog receives everything it needs from puppyhood to retirement!

Choosing a Concept for Life diet for your pet will ensure that your dog or cat is happy, healthy and active, enjoying tailored nutrition at every stage of its life. Nothing but the best for your pet!